KSB/SJ makes Coop palatable to the price-conscious
The retailer Coop wants to be associated with various keywords: variety, sustainability—and, most recently, affordability. To get this message across, the company has commissioned the Zurich-based agency KSB/SJ to develop a new campaign.
The retailer Coop wants to be associated with various buzzwords: Variety, sustainability - and now also affordability. The company has commissioned the Zurich agency KSB/SJ with a new campaign to get the message across that the Coop Qualité & Prix ("For 500 times cheaper & good.") own brands in particular offer low prices. It is intended to communicate "price leadership" in a competitive, yet charming and appealing way.
The advertising measures have been seen on advertisements and posters throughout Switzerland for some time. According to the agency, it is intended to make people smile, discuss and comment.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Lydie Goltdammer (Head of Advertising Realization), Andrea Schaller (Project Manager).
Responsible at KSB/SJ: Flo Wacker (Creative Direction), Christian Kahl, Tino Heuter (Art Direction), Sabina Meyer (Graphics), Andy Lusti, David Hugentobler (Text),
Dany Kielholz (consulting manager), Rahel Isler (consultant), Nadia Bachmann, Bettina Beyeler (DTP). Photo: Laurent Schmid photo studio, image processing and litho: Rtk Reprotechnik Kloten. Media: Coop Media, Karin Heliopoulos & Initiative Media.
The advertising measures have been seen on advertisements and posters throughout Switzerland for some time. According to the agency, it is intended to make people smile, discuss and comment.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Lydie Goltdammer (Head of Advertising Realization), Andrea Schaller (Project Manager).
Responsible at KSB/SJ: Flo Wacker (Creative Direction), Christian Kahl, Tino Heuter (Art Direction), Sabina Meyer (Graphics), Andy Lusti, David Hugentobler (Text),
Dany Kielholz (consulting manager), Rahel Isler (consultant), Nadia Bachmann, Bettina Beyeler (DTP). Photo: Laurent Schmid photo studio, image processing and litho: Rtk Reprotechnik Kloten. Media: Coop Media, Karin Heliopoulos & Initiative Media.
