ProCinema and Allianz Suisse bring back the great cinema
After many months spent in front of small screens, Switzerland can once again look forward to the movie theater experience. As part of the Allianz Day of Cinema, Switzerland will celebrate a major film festival on September 5, 2021. With a trailer spot brimming with love for the cinema, ProCinema and Allianz Suisse aim to entice movie fans back to the theater.
The trailer uses all the means of cinema to tell the charming story of how an enthusiastic cinema fan seduces two stay-at-home girls to go to the movies - and possibly finds the great love in the process. The Kacey Mottet Klein could be won for the leading role.
For the trailer, Kacey Mottet Klein shows off her talent in a variety of roles - in the lusty action scenes across film genres as well as in the close-ups of the tender love story.
An agency team for cinema
The film story was invented by creatives Flavio Meroni and Beat Egger, who joined forces with strategist and consultant Reto Alborghetti to form the Alliance Day of Cinema agency team. The production was realized by Shining Film and director Marco, the soundtrack is by Great Garbo.
"The Seducer" premiered Thursday in more than 550 theaters, launching the advertising campaign for Alliance Cinema Day 2021. Other versions will appear on TV and online. In the cinemas themselves, the film runs in full length in the trailer block.
Alliance Cinema Day: a thank you
With the "Alliance Day of Cinema"On September 5, 2021, for the fifth time in 226 cinemas in Switzerland and Liechtenstein, Swiss cinema operators and distributors will be thanking the public with movie experiences at a ticket price of 5 Swiss francs. The "Alliance Cinema Day" is made possible by ProCinema and the title sponsor Allianz Suisse.
Responsible at ProCinema: René Gerber (Secretary General ProCinema, overall responsibility), Brigitte Müller (BM Conseils, strategy, concept and project management). Responsible at Allianz Suisse: Thomas Wegmann (Head of Market Management), Thomas Jost (Brand Management & Sponsoring)m, Marcel Wolfgramm (Sponsoring & Hospitality), Tanja Cereghetti (Sponsoring & Hospitality). Agency Team: Flavio Meroni (CD/AD), Beat Egger (concept/text), Reto Alborghetti (strategy/consulting). Responsible for Shining film (Film Production): Stefan Bircher (Executive Producer), Marco Lutz (Director), Ralph Bätschmann (DoP), Gabi Benz (Production Manager), Glaus Casting (Casting), Peter Scherz (Art Department), Christoph Menzi (Edit), Dominic Frei (Colorist), Great Garbo (Music), Jingle Jungle (Sound Studio).
