Kind regards and the city of Zurich would like to achieve the good zero
In a climate campaign, the city of Zurich and Freundliche Grüsse show how the population can participate in reducing greenhouse gas emissions to the point where the goal of "net zero" can be achieved.
This past Sunday's vote showed it: The people of Zurich want to do something for the climate. And they can. Whether in leisure time, nutrition or mobility: the behavior of residents can have a major impact on the climate-friendly development of a city without sacrificing quality of life. The city of Zurich wants to draw attention to this and encourage people to make their contribution to the climate target in their everyday lives.
Together with the Zurich agency, this theme has now been taken up and implemented in a straightforward and stimulating climate campaign. It is supported by a visually sophisticated film that shows citizens of Zurich at work and in activities - the number zero is cleverly emphasized visually in various sequences. The film is advertised as a short version, on the landing page Zuerich-co2.ch it is integrated as a longer explanatory film.
In addition, various headline subjects were implemented, which are intended to encourage people to do something good for the climate in their everyday lives in a direct yet relaxed manner.
Furthermore, the landing page contains many facts and tips on daily climate protection across all areas of life.
The campaign can now be seen on posters and digital screens, in VBZ transport vehicles and on social media (@klimazuerich), as well as OOH and digital OOH throughout the city.
Responsible at City of Zurich UGZ: Claudia Naegeli (Co-Head of Communications), Selina Galliker (Project Manager). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Käthy Känzig, Andrea Aegerter (consulting), Christian Stüdi, Morris Lötscher, Bernhard Brungs (text/concept), Norihito Iida (art direction), Maude Mahrer, Remo Wyss (graphics) Isabelle Schmid (social media). Responsible at Shining Film: Executive Producer: Sophie Toth. Senior Producer: Yanik Müller, Line Producer: Sandra Vacic, Director: Noël Dernesch. Director of Photography: Daryl Hefti, Editor: Martin Luchsinger, Music: Christian Stüdi, Sergio Vaccani, Carlo Onofaro. Grading: Samuel Muff.
