Vitamin 2 shows why consumers find the shopping centers of Migros Ostschweiz practical
The agency Vitamin 2 has integrated a competition into the campaign "Practical for everything." for Migros Ostschweiz, which is intended to strengthen customer proximity.
With the campaign "Practical for everything." Migros Ostschweiz has shown the population how practical its shopping centers are. Now the agency Vitamin 2 has launched another idea to strengthen the proximity to the customers. A competition is directly integrated into the campaign with the call "Tell us why your shopping center is practical for everything and design your personal Migros carrier bag with your suggestion."
A jury will select the most entertaining, funniest, or even most factual messages; these will be printed on the tote bags and will be available in Migros stores in eastern Switzerland from the end of September. The winners will also receive a shopping voucher worth 500 Swiss francs. The competition runs until Saturday. According to Vitamin 2, heaps of entries have already been received.
The contest was promoted online, including a paid post at 20 minutes, as well as on site in all seven Migros Ostschweiz shopping centers.
Responsible at the Migros Ostschweiz Cooperative: Roman Müller (Head of Marketing Communications SM / EKZ), Elisabeth Carrera (Marketing Consultant), Naomi Fässler (Marketing Assistant), Antoine Lienhard (Digital Project Manager), Natascha Hangartner (Online Marketing Manager). Responsible for vitamin 2: Jan Hasler (overall responsibility & consulting), Caroline Arnegger (project management), Anna Jakrlin (text), Jan Lindauer, Nina Engeler and Lyam Gossolt (graphics). Network partners: Marc Frick, Simon Fussenegger (Sénic, animations).
