Graubünden Ferien focuses on French-speaking Switzerland - PrimCom takes over PR mandate
The tourism canton of Graubünden is once again focusing on domestic visitors during this second summer of the coronavirus pandemic and is actively promoting itself in French-speaking Switzerland for the first time. The agency PrimCom has been awarded the contract for media relations in French-speaking Switzerland.
International travel is only picking up slowly as a result of the coronavirus pandemic. Graubünden Ferien has therefore launched an offensive to attract guests from western Switzerland to Graubünden this summer and fall. The tourism organization is being supported by the PR agency PrimCom. "We are delighted to be supporting this popular vacation region to raise awareness of its touristic diversity in French-speaking Switzerland," says Mary Stefanizzi, who is in charge of the new project at PrimCom. The agency is thus strengthening its presence in French-speaking Switzerland, where it has been active since it was founded in 2005.
Graubünden Holidays has created the Alpine Circle to make it easier for first-time visitors to discover Switzerland's largest canton (Werbewoche.ch reported). The new offer makes it possible to discover the diversity of the region on an individual round trip - whether by car, camper, motorcycle or even on the Rhaetian Railway. "The Alpine Circle is a particularly attractive offer for visitors from French-speaking Switzerland who want to spend their first real vacation in Graubünden," says Stefanizzi.
