Five Swiss brands among the top 100 worldwide
A pleasant surprise in the “Best Global Brands 2008” study just released by Interbrand: Despite the financial crisis, the world’s 100 most valuable brands increased in value last year. And Coca-Cola remains number one, Google recorded the largest increase in value, and Nescafé is the most valuable of the five Swiss brands in the ranking.
In the eighth brand ranking conducted by Interbrand and Businessweek, five Swiss companies have made it into the top 100 of the world's most valuable brands. Nescafé is in 28th place with a "brand value" of 13.05 billion dollars, followed by UBS in 41st place with 8.74 billion dollars, Nestlé in 63rd place with 5.59 billion dollars, Rolex in 71st place with 4.95 billion dollars and Cartier in 79th place with 4.24 billion dollars. Of these, UBS was the only one to record a loss in value of minus 11 percent.
List on the website of the Best Global Brands 2008
Coca Cola remains the undisputed number one in the overall ranking. It was even able to increase its value by 2 percent to a total of 66.67 billion dollars. IBM and Microsoft follow in second and third place with 59.03 and 59.01 billion dollars respectively. Eight of the top ten places are occupied by US brands. Only after General Electric (GE) comes the most valuable European brand, Nokia, in fifth place with 35.94 billion dollars.
The big winner on the list is - how could it be otherwise - the internet giant Google with a 43% increase in value and a rise of ten places to 10th place. It is followed by Apple and Amazon on the winners' list with 24% and 19% increase in value respectively. Among the losers are, also unsurprisingly, mainly financial companies such as Merrill Lynch (now sold), Morgan Stanley and Citi.
The best newcomer in the ranking is H&M. With a brand value of 13.84 billion dollars, the Swedish clothing manufacturer immediately took 22nd place. Other newcomers to the ranking were Thomson Reuters (44th place), Blackberry (73rd place), Ferrari (93rd place), Armani (94th place), Marriott (96th place), Fedex (99th place) and Visa (100th place).
The 100 most important brands once again increased in value in 2008: Their total value rose by just under five percent compared to the previous year to around 1.21 trillion dollars. (2007: 1.16 trillion dollars). The ranking "The Best Global Brands" lists the 100 most valuable global brands with a value of at least 3.3 billion US dollars.
List on the website of the Best Global Brands 2008
Coca Cola remains the undisputed number one in the overall ranking. It was even able to increase its value by 2 percent to a total of 66.67 billion dollars. IBM and Microsoft follow in second and third place with 59.03 and 59.01 billion dollars respectively. Eight of the top ten places are occupied by US brands. Only after General Electric (GE) comes the most valuable European brand, Nokia, in fifth place with 35.94 billion dollars.
The big winner on the list is - how could it be otherwise - the internet giant Google with a 43% increase in value and a rise of ten places to 10th place. It is followed by Apple and Amazon on the winners' list with 24% and 19% increase in value respectively. Among the losers are, also unsurprisingly, mainly financial companies such as Merrill Lynch (now sold), Morgan Stanley and Citi.
The best newcomer in the ranking is H&M. With a brand value of 13.84 billion dollars, the Swedish clothing manufacturer immediately took 22nd place. Other newcomers to the ranking were Thomson Reuters (44th place), Blackberry (73rd place), Ferrari (93rd place), Armani (94th place), Marriott (96th place), Fedex (99th place) and Visa (100th place).
The 100 most important brands once again increased in value in 2008: Their total value rose by just under five percent compared to the previous year to around 1.21 trillion dollars. (2007: 1.16 trillion dollars). The ranking "The Best Global Brands" lists the 100 most valuable global brands with a value of at least 3.3 billion US dollars.
