Ruf Lanz: Airport outlet campaign makes it into Lürzer's archive
Ruf Lanz's campaign for the relocation of the airport outlet to the countryside has been included in the renowned Lürzers Archive. The milking farmer's wife with the red thong must have left a lasting impression.
Every two months, Lürzer's archive presents the most exciting advertising campaigns from around the world. In addition to works from the USA, England, Holland, France, Argentina and Germany, Switzerland is also represented in the current issue: with the airport outlet campaign by Ruf Lanz. It dramatizes the outlet's move to the countryside using real farmers who have undergone an astonishing fashion transformation. The campaign, which has been honored with inclusion in Lürzer's archive, was developed by AD Grit Wolany and copywriter Torsten Maas under the direction of CD Markus Ruf. The photography is by Stefan Minder, the image processing by Süsstrunk & Jericke.
