Trimedia evokes the fascination for engineering
In Switzerland, as in the rest of Europe, there has been a shortage of young engineers for years. Together with the Swiss Association of Consulting Engineering Companies USIC, Trimedia wants to tackle this problem with a communication campaign.
Trimedia Communications Switzerland is implementing a major, long-term campaign for the Swiss Association of Consulting Engineering Companies USIC with the aim of fascinating young people with the engineering profession. The campaign also aims to highlight the social importance of the profession and the prospects on the Swiss job market.
The main communication tool is a Web portalwhich uses short texts, images and videos to present a selection of the most exciting Swiss engineering projects of the last hundred years and provides information on training. Until the beginning of October, it also offers the opportunity to take part in a young talent competition, in which the boldest idea in the field of engineering is awarded a prize.
The reason for the communication offensive is the long-standing shortage of young engineers in Switzerland and Europe in general.
The main communication tool is a Web portalwhich uses short texts, images and videos to present a selection of the most exciting Swiss engineering projects of the last hundred years and provides information on training. Until the beginning of October, it also offers the opportunity to take part in a young talent competition, in which the boldest idea in the field of engineering is awarded a prize.
The reason for the communication offensive is the long-standing shortage of young engineers in Switzerland and Europe in general.
