Goldbach stages Coop's good deed day
On Saturday, Coop, together with six partners, is calling for the second “Day of Good Deeds.” Goldbach is handling the cross-media advertising campaign for this solidarity-based participatory initiative, which aims to inspire many good deeds and spark a positive movement in Switzerland.
On Saturday, Coop's Good Deed Day will take place across Switzerland for the second time in cooperation with six partners. Goldbach is promoting the Good Deed Day in advance with the cross-media portfolio via TV, audio, newspapers and magazines in print and digital as well as via social media to draw attention to the voluntary commitment to fellow human beings and the environment.
The cross-media campaign includes the placement of the promo spot for two weeks on TV stations such as RTL, ProSieben, SAT.1 or 3plus as well as print ads and display ads in various media titles and also editorial contributions in cooperation with main media partner 20 minutes.
In the audio sector, trailers, moderated teasings and contributions on the subject of volunteering are integrated into the programming of various Swiss private radio stations. This creates a platform for the good deeds of radio listeners. Their personal stories and experiences are broadcast daily on the radio in the run-up to the Day of Good Deeds. The cross-media campaign is rounded off by social media posts.
The Good Day was launched by Coop in 2019. When it was first held, hundreds of thousands of volunteers throughout Switzerland got involved, including private individuals, associations and organizations, Coop employees, and Swiss celebrities. In 2020, the campaign was cancelled due to the pandemic. After this forced break, the Day of Good Deeds will be back in 2021.
