NZZone now relies on Audienzz Adconsole
NZZone, the NZZ’s marketing organization, is now relying on Audienzz’s Adconsole to manage all of its advertising campaigns. The interactive portal was originally designed for the online advertising market and has now been further developed into a multimedia ad management tool for the print advertising market.
"For NZZone, as a marketer of cross-channel offerings, the Adconsole a milestone," explains Adrian Näf, Business Director at NZZone. "We can now handle our processes significantly more efficiently and are much more agile in combining and marketing channels, products and corresponding verticals."
NZZone uses Adconsole to handle sponsorships as well as print and digital advertising. As an all-in-one solution for the management of multimedia advertising orders, the portal is specially tailored to the needs of the advertising market and enables automated, cross-media process handling, according to a statement from the NZZ Media Group. The portal covers all requirements from customer relationship management (CRM) with marketing automation and sales control elements to order processing and invoicing. This allows marketers and publishers to process advertising orders even more efficiently and flexibly.
Adconsole had previously established itself in the digital advertising market. It is currently used by more than a dozen publishers. "With the expansion of Adconsole for the print advertising market, publishers that traditionally offer primarily print products and are currently undergoing a digital transformation can now also benefit from a contemporary ad management tool for handling their advertising bookings," explains Remo Baumeler, CEO of Audienzz.
