Theater without actors
Wapico won the contract for the Bern City Theater in a pitch and plans to do everything differently.
Do not change the logo, present a visual world and leave the printed matter in its previous form: these were the most important briefing points in January 2008. Wapico did everything differently than requested. And with this "disobedience" finally won the mandate from the Stadt-Theater Bern in a competitive presentation. Six months after winning the contract, a new website and a whole host of printed materials such as posters, monthly brochures, flyers and programs have now been designed and produced. The advertising agency also worked on the interior design, where the first results will soon be on display in the theater.
Small intervention, big effect
And what did Wapico do differently? A simple intervention in the logo resulted in a new icon, and a simple Times font was proposed for the previously individually drawn font. In the logo, the two previously small colons have now been made rather "huge". "This enlargement makes the lettering stand out better and is much more noticeable," CD René Walker is convinced.
Not a simple visual world
When it came to the visual world, Wapico "absolutely did not want a visual world". For one simple reason: "The Stadttheater itself and its performances are far too colorful and diverse to be squeezed into a visual world," says consultant Olaf Pilleri. Wapico therefore switched from previously complex image compositions to simple, very comprehensible and varied photos. However, there are differences within the images. For the three-genre theater in Bern, the images for drama and music theater are explicitly made without actors - only symbolic images are used based on the content of the piece. For dance theater, on the other hand, dancers from the ensemble are deliberately used. In this way, "an image" has been created for each piece that runs throughout and can be seen everywhere from posters and flyers to program booklets and websites.
In terms of format, Wapico has reduced the quantities encountered and also created a new format for the monthly programs that can also be used as a small poster. Visually, a pragmatic solution was found for the website, but technically a "small work of art with widget call-up and electronic newsletter has been created," says Regula Urbanek from the Stadttheater Bern.
Andreas Panzeri
Small intervention, big effect
And what did Wapico do differently? A simple intervention in the logo resulted in a new icon, and a simple Times font was proposed for the previously individually drawn font. In the logo, the two previously small colons have now been made rather "huge". "This enlargement makes the lettering stand out better and is much more noticeable," CD René Walker is convinced.
Not a simple visual world
When it came to the visual world, Wapico "absolutely did not want a visual world". For one simple reason: "The Stadttheater itself and its performances are far too colorful and diverse to be squeezed into a visual world," says consultant Olaf Pilleri. Wapico therefore switched from previously complex image compositions to simple, very comprehensible and varied photos. However, there are differences within the images. For the three-genre theater in Bern, the images for drama and music theater are explicitly made without actors - only symbolic images are used based on the content of the piece. For dance theater, on the other hand, dancers from the ensemble are deliberately used. In this way, "an image" has been created for each piece that runs throughout and can be seen everywhere from posters and flyers to program booklets and websites.
In terms of format, Wapico has reduced the quantities encountered and also created a new format for the monthly programs that can also be used as a small poster. Visually, a pragmatic solution was found for the website, but technically a "small work of art with widget call-up and electronic newsletter has been created," says Regula Urbanek from the Stadttheater Bern.
Andreas Panzeri
