Y&R Group wins the Baloise pitch
As Marc Hallauer, Head of Marketing Communications at Bâloise, confirmed, the Zurich-based Y&R Group won a competitive pitch and now has full access to the entire advertising budget. Further details regarding the collaboration between the insurance provider and the agency are expected to be announced next week after the contract is signed. According to Hallauer, in addition to its innovative ideas, it was Y&R’s integrated proposal that was particularly convincing.
As Marc Hallauer, Head of Marketing Communications at Baloise, confirmed, the Zurich agency has won a competitive tender and can now dispose of the entire advertising budget. Further information on the collaboration between the insurance provider and the agency will be announced next week after the contract has been signed. According to Hallauer, in addition to the innovative ideas, the integrated proposal from Y&R was particularly convincing.
The Baloise Group, headquartered in Basel, offers insurance and pension solutions in continental Europe. Baloise's strategy focuses on sustainable and profitable growth in preferred target segments, emphasized Markus Gut from Advico in a press release on Friday. Its markets are Switzerland, Germany, Belgium, Luxembourg, Austria, Croatia and Serbia. The Baloise Group employs around 8,600 people.
A great budget win for CEO Andreas Widmer and CCO Markus Gut of Advico Young & Rubicam, who have been in office for almost exactly two hundred days.
The Baloise Group, headquartered in Basel, offers insurance and pension solutions in continental Europe. Baloise's strategy focuses on sustainable and profitable growth in preferred target segments, emphasized Markus Gut from Advico in a press release on Friday. Its markets are Switzerland, Germany, Belgium, Luxembourg, Austria, Croatia and Serbia. The Baloise Group employs around 8,600 people.
A great budget win for CEO Andreas Widmer and CCO Markus Gut of Advico Young & Rubicam, who have been in office for almost exactly two hundred days.
