Saatchi: seat belt campaign extended

The accident prevention campaign «A Seatbelt for Life,» launched by Saatchi & Saatchi Simko back in 2005, is being extended. Starting this month, radio spots, a TV commercial, print ads, bus rear posters, and sponsored Inforoute announcements will promote not only the general use of seat belts but specifically the use of seat belts in the back seat. In a second phase in February 2009, print ads and additional radio and TV spots will remind the public that it’s worth buckling up even on short trips within town limits. The campaign is being carried out jointly by the Swiss Council for Accident Prevention (Bfu), the TCS, and the Road Safety Council on behalf of the Road Safety Fund.

Creative Director at Saatchi & Saatchi Simko, Advertising Film: Olivier Girard (CD), Philippe Schwaar, Isabelle Wilden (AD), Boris Declerck (Concept/Copy), Laurent Chanez (Director), SAB Mucho, Brussels (Production), Vanessa Van der Elst, Laila Grosfils (Account Managers). Print: Olivier Girard (Creative Director), Jennifer Freuler (Art Director), Boris Declerck, Annelore Richard (Concept/Copy), Christèle Benoit (Typesetting), Jean-Pierre Van der Elst (Photographer), Vanessa Van der Elst, Laila Grosfils (Account Manager). Zenithmedia Geneva, Gérald Le Meur (Media Agency). Contact at the Bfu: Peter Matthys, Nathalie Wirtner Julmi (Marketing and Communications).