Tibits brings meatless happiness to London
On October 2, the first Tibits will open in London with great fanfare. Wirz is supporting the Swiss vegetarian chain as it expands abroad.
With crunchy radishes, tender beans and sweet cherries against fish and chips: On October 2, the first Tibits will open in London with a bang. This is a dream come true for the founders of the chain, which is successful in Switzerland. London and Paris were to be the first offshoots of their idea of a trendy "food to go" restaurant outside Switzerland. Even when the first Tibits opened in 2000, the plan was to expand abroad with Tibits. Now the idea has come to fruition.
In 1998, brothers Reto, Christian and Daniel Frei took part in the Venture business plan competition organized by ETH Zurich and management consultants McKinsey with the concept of setting up high-end vegetarian fast-food restaurants "for part-time vegetarians". The idea corresponded to their own need for enjoyable vegetarian food in a relaxed atmosphere. The business plan convinced the jury and the concept was awarded two prizes. The positive reactions from the community and the media interest in the project were so great that the Frei brothers decided to implement the idea.
For the grand opening on Heddon Street in London, to which over 500 guests have been invited, Wirz Advertising has developed three motifs that will be on display around the new Tibit. A red carpet in the form of a green real grass carpet will be laid out, and butchers disguised as vegetarians or converted butchers will show guests the way. They will hand out crunchy apples with the words "I love veggie" on them.
Wirz already drew attention to the "growing" Tibits with a mega poster on the construction wall in London in the run-up to the opening. The creative team in Zurich also designed the interior of the new restaurant. As many advertising agencies are based in the area surrounding the London Tibits, the creatives in Zurich felt particularly challenged with all these jobs, as CD Matthias Freuler, AD Barbara Hartmann and copywriter Tom Zürcher reveal.
Andreas Panzeri
In 1998, brothers Reto, Christian and Daniel Frei took part in the Venture business plan competition organized by ETH Zurich and management consultants McKinsey with the concept of setting up high-end vegetarian fast-food restaurants "for part-time vegetarians". The idea corresponded to their own need for enjoyable vegetarian food in a relaxed atmosphere. The business plan convinced the jury and the concept was awarded two prizes. The positive reactions from the community and the media interest in the project were so great that the Frei brothers decided to implement the idea.
For the grand opening on Heddon Street in London, to which over 500 guests have been invited, Wirz Advertising has developed three motifs that will be on display around the new Tibit. A red carpet in the form of a green real grass carpet will be laid out, and butchers disguised as vegetarians or converted butchers will show guests the way. They will hand out crunchy apples with the words "I love veggie" on them.
Wirz already drew attention to the "growing" Tibits with a mega poster on the construction wall in London in the run-up to the opening. The creative team in Zurich also designed the interior of the new restaurant. As many advertising agencies are based in the area surrounding the London Tibits, the creatives in Zurich felt particularly challenged with all these jobs, as CD Matthias Freuler, AD Barbara Hartmann and copywriter Tom Zürcher reveal.
Andreas Panzeri
