Laughter is not forbidden
SFLB says on behalf of Sympany: Life should be simpler again.
Smile in the photo, tilt your head slightly, look to the side, have hair on your face, open your mouth, have a shadow in the background or no neutral background: Anyone who has had their passport photo taken recently will know that there is a lot to consider. The new passport photo standards have been in force since last year. According to these, all the details listed above are prohibited.
Spillmann Felser Leo Burnett has taken up the crux of the matter with (too) many standards and made a new commercial for Sympany on the subject. The film shows how complicated it can be today to get a passport photo and thus a new passport. "The insurance company wants to draw attention to its message once again: that many things in life should be as simple and uncomplicated as the new Sympany insurance group," says Heidi Herzog, Head of Corporate Marketing at Sympany. CD Peter Brönnimann is delighted that Condor was once again able to shoot the commercial with Swiss feature film director Dani Levy ("Alles auf Zucker"), who lives in Germany. The "Passfoto" film now complements last year's films such as "Wedding" and "Coffee Shop". In addition, reminder spots draw attention to Sympany's current low health insurance premiums.
Andreas Panzeri
Spillmann Felser Leo Burnett has taken up the crux of the matter with (too) many standards and made a new commercial for Sympany on the subject. The film shows how complicated it can be today to get a passport photo and thus a new passport. "The insurance company wants to draw attention to its message once again: that many things in life should be as simple and uncomplicated as the new Sympany insurance group," says Heidi Herzog, Head of Corporate Marketing at Sympany. CD Peter Brönnimann is delighted that Condor was once again able to shoot the commercial with Swiss feature film director Dani Levy ("Alles auf Zucker"), who lives in Germany. The "Passfoto" film now complements last year's films such as "Wedding" and "Coffee Shop". In addition, reminder spots draw attention to Sympany's current low health insurance premiums.
Andreas Panzeri
