Personal gifts retain customers

It is a fine tradition at the Seedamm Plaza that the seminar and event hotel in Pfäffikon delights business partners and potential customers with a 15-month calendar in the fall. For the 2008/09 period, the recipients have now been surprised with an innovation never before seen in Switzerland. All photos taken at the hotel are individually personalized. The champagne bottle shown, for example, bears the recipient's first name and surname. Thanks to innovative technology, the lettering is perfectly curved over the curve of the bottle. Other personalized lettering can be found on photos of the entrance hall or carved on sushi sticks.
This printing magic, or one-to-one image personalization, was made possible thanks to close collaboration between AlphaPicture i-clue in Germany and FO-Smartprint in Egg. The photographs were taken by Daniel Boschung. He had to ensure that his templates allowed for the integration of type that could appear as three-dimensional as possible. AlphaPicture is the "world's only technology" that can personalize any photos, graphics or illustrations with alphabetic characters without any restrictions.
Andreas Panzeri