Wirz turns fruits and vegetables into feelgood food for Migros
To make fresh fruit and vegetables more palatable to people, Migros and Wirz are focusing on one simple truth: If you eat better, you feel better. In the new campaign, fruits and vegetables are not just simple suppliers of nutrients, but literal feel-good food.
Whether regional, discounted or organic: the subjects of the current Migros campaign put fresh fruit and fresh vegetables in the foreground and show how diverse it is in the vegetable shelves of Migros.
A look into the living rooms of the protagonists of the TV commercials shows that this variety is interpreted in very different ways. While some fully enjoy the new attitude to life thanks to colorful smoothies, others focus on natural enjoyment and thus save themselves one or two preparation steps.
For more ideas around balanced feelgood food, the online ads link to the campaign hub with matching recipes and useful tips.
The campaign has been on air since Monday.
Responsible at the Federation of Migros Cooperatives: Alexander Herrmann (Department Manager Assortment Profiling); Catia Pérez (Project Manager Assortment Profiling); Teresa Allesch (Brand Manager Organic); Tanja Krause (Sales Promotion); Valeria Marra (Media); Naomi Romanutti (Digital). Responsible at Wirz: Lorenz Clormann, Marcus Josty, Yannick Schaller, Zara Velchev (creation); Cosima Lang, Laura Saner (storyline); Adrian Huwyler, Nico Keramaris, Björn Bippus, Nathalie Reichmuth (XLAB); Erasmo Palomba, Nadja Kilchhofer, Ruwanie Hayoz (Agency Producing); Ella Papadakis, Katharina Erdrich, Laura Schädler, Lena Kast (Consulting); Marleen Diener (Strategy); Giovanni Bucca, Thomas Peller, Yussef Serrat, Andrea Bosshard, Oliver Fäs, Désirée Guzzo, Corinne Räber, Karin Gartmann, Sonja Jegen, Eros Montagnani, Robin Schuler, Sherif Ademi, Philipp Tschirren (Media Realization). Production: Stories (Production): Micha Lewinsky (Director); Jan Mettler (DoP); Florian Nussbaumer (Executive Producer); Joel Scheidegger (Producer); Chenyi Yu (Production Coordinator); Peter Scherz (Production Design); Pascale Suter (Styling); Wolfgang Weigl (Editing); Fabian Sturzenegger, Adrian Frutiger (Music); Jingle Jungle Sound Studios (Mix); Family (Executive Production): Chuck Studios (production); Kristy Snell (direction and photography); Svenja Hässig (executive producer); Ronald Hietbrink (producer); Marc Ambühl (edit); Tristen Mackenzie (color grading); Jingle Jungle Tonstudios (mix). Media: Dynamo Team from Dentsu Switzerland, Webrepublic.
