TBWA creates TV commercials for McDonalds' "Schwiizer Wuche"
The TBWA agency has created TV commercials for McDonalds for the "Schwiizer Wuche". The commercials present three burgers with "Swiss flair".
The TBWA agency has created TV commercials for McDonalds for the "Schwiizer Wuche", which will run on television from 1 October to 16 November 2008 and advertise the three burgers with "Swiss flair" on a weekly basis. The simple and humorous spots are intended to be as down-to-earth as the local burgers are delicious.
Responsible for the commercial at McDonalds Switzerland: Thomas Truttmann (Marketing and Communications Director), Jan De Schepper (Marketing Manager Food). At TBWA: Urs Schrepfer (Executive Creative Director), Martin Friedlin (Art Director), Simon Smit (Copywriter), Mirjam Fabrikant (Art Buying), Daniel Rickert (Strategy), Tina Kazimir (Account Director), Marcus Aeberhard (Junior Account Director), Leo Vogl (OMD). Responsible for production: TCC, Tom Gerber (director), Hastings (sound studio).
Responsible for the commercial at McDonalds Switzerland: Thomas Truttmann (Marketing and Communications Director), Jan De Schepper (Marketing Manager Food). At TBWA: Urs Schrepfer (Executive Creative Director), Martin Friedlin (Art Director), Simon Smit (Copywriter), Mirjam Fabrikant (Art Buying), Daniel Rickert (Strategy), Tina Kazimir (Account Director), Marcus Aeberhard (Junior Account Director), Leo Vogl (OMD). Responsible for production: TCC, Tom Gerber (director), Hastings (sound studio).
