The friendliest takeover in Switzerland
Freiburghaus and Partners announce: Randstad is now a major player among recruitment agencies in Switzerland.
With a future market share of around ten percent, Randstad is moving up into the top league of Swiss recruitment agencies," calculates Simone Nijsen, Managing Director of Randstad (Switzerland). The merger of Randstad Holding and Vedior was formally completed in the summer of 2008 after the competition authorities had given their approval. This paved the way for the operational merger of the two companies in the individual markets. The merger took effect on October 1, 2008. In future, the two Dutch-based personnel service providers Randstad and Vedior will only operate under the Randstad brand. This lays the foundation for a leading market position in Switzerland. The future appearance of the brand will be supported by Freiburghaus und Partner with integrated and creative communication solutions.
Following the merger, the new company, headquartered in Zurich, will have 40 locations and around 280 employees in Switzerland. "The new size gives us more weight in the market, creates stability and enables growth," explains Simone Nijsen. Thanks to its stronger presence in the market, Randstad aims to be even closer to its customers and employees in future, thereby strengthening its position as an attractive employer.
In order to communicate this union between the two Dutchmen, Freiburghaus und Partner drew on images that are still fondly remembered by many. As early as the summer of 2008, the Dutch had already attracted enormous attention in Switzerland and generated a great deal of public sympathy. With their support for the "Elftal", their national football team, which made four appearances in Switzerland, the Oranjes caused a worldwide sensation.
"So what could be more obvious than to recall this happy memory of the merger of the two Dutch companies in Switzerland," says Simon Freiburghaus, CD of the integration campaign that has now been launched, explaining the idea. It is intended to draw maximum attention to the Randstad brand in order to build a bridge to public perception for the "new" company.
Andreas Panzeri
Following the merger, the new company, headquartered in Zurich, will have 40 locations and around 280 employees in Switzerland. "The new size gives us more weight in the market, creates stability and enables growth," explains Simone Nijsen. Thanks to its stronger presence in the market, Randstad aims to be even closer to its customers and employees in future, thereby strengthening its position as an attractive employer.
In order to communicate this union between the two Dutchmen, Freiburghaus und Partner drew on images that are still fondly remembered by many. As early as the summer of 2008, the Dutch had already attracted enormous attention in Switzerland and generated a great deal of public sympathy. With their support for the "Elftal", their national football team, which made four appearances in Switzerland, the Oranjes caused a worldwide sensation.
"So what could be more obvious than to recall this happy memory of the merger of the two Dutch companies in Switzerland," says Simon Freiburghaus, CD of the integration campaign that has now been launched, explaining the idea. It is intended to draw maximum attention to the Randstad brand in order to build a bridge to public perception for the "new" company.
Andreas Panzeri
