Matter & Gretener sends business travelers home to the Radisson

Passengers arriving at Zurich Airport are now greeted by people holding signs with a special message. Instead of holding up signs with the name of a businessman who has just landed, their signs read: «No matter where you’re coming from, you can be home in 2 minutes.»” With this guerrilla marketing campaign, the Zurich-based agency Matter & Gretener is trying to attract guests to the new Radisson SAS Hotel Zurich Airport. The fact that the signs are held by attractive women is intended to draw particular attention.
Responsible at the Radisson SAS Hotel, Zurich Airport: Werner Knechtli (General Manager), Holger Herrmann (Deputy General Manager), Stefan Schaer (Director of Sales & Marketing). Contact person at the Matter & Gretener agency: Daniel Matter (Creative Direction), Dominik Imseng (Text), Karin Beerli (Art Direction), Jochen Hennecke (Consulting).