Keim Identity positions medium-sized private bank
With a view to implementing a differentiated market approach, Keim Identity designed and launched a brand strategy and a new brand identity structured by target groups for Südwestbank. A strategy tailored to the specific needs of high-net-worth and private banking clients was developed as part of an umbrella brand strategy.
Since the beginning of the year, the new brand experiences have come together to form a holistic appearance. As
As an in-house agency, Keim Identity develops concepts and realizations in a wide variety of application areas.
The logo was given a contemporary form as part of fine typographic optimizations. It is intended to ensure continuity and recognizability during the relaunch. The new claim "Connecting values" is intended to convey the core of the
Südwestbank brand and plays with the ambiguity of the term values - tangible and intangible values. Colors and images are used in a differentiated way to address the target group.
The first annual report was recently published in the new brand design, hand-numbered and with customer reports.
As an in-house agency, Keim Identity develops concepts and realizations in a wide variety of application areas.
The logo was given a contemporary form as part of fine typographic optimizations. It is intended to ensure continuity and recognizability during the relaunch. The new claim "Connecting values" is intended to convey the core of the
Südwestbank brand and plays with the ambiguity of the term values - tangible and intangible values. Colors and images are used in a differentiated way to address the target group.
The first annual report was recently published in the new brand design, hand-numbered and with customer reports.
