London cab drivers advertise vacations in Graubünden
In Graubünden, London cab drivers are currently being trained as tourist ambassadors. Back home, they will be able to promote vacations in the various tourist regions of the mountain canton to their passengers and provide information about them, as the umbrella organization Graubünden Ferien announced on Friday.
In Graubünden, London cab drivers are currently being trained as tourist ambassadors. Back home, they will be able to promote vacations in the various tourist regions of the mountain canton to their passengers and provide information about them, as the umbrella organization Graubünden Ferien announced on Friday.
Ten such "ambassadors" will be driving through the streets of London with Graubünden motifs from the week after next. The motifs can be seen on a further 60 cabs for 8 weeks.
The campaign is part of a Graubünden advertising offensive in the UK, the total cost of which amounts to over one million francs.
Ten such "ambassadors" will be driving through the streets of London with Graubünden motifs from the week after next. The motifs can be seen on a further 60 cabs for 8 weeks.
The campaign is part of a Graubünden advertising offensive in the UK, the total cost of which amounts to over one million francs.
