Obama brand overtakes brand icons Google and iPhone
The Euro RSCG «Brand Momentum Study» has found that Obama has greater future brand potential than Google or the iPhone. This year’s study examined 3,500 brands across 12 countries to assess their brand momentum.
The Euro RSCG "Brand Momentum Study" has revealed that Obama has a stronger future brand potential than Google or the iPhone. In this year's study, 3,500 brands in 12 countries were examined in terms of their brand momentum.
In a consumer survey, Euro RSCG analyzed the top brands in the USA, Great Britain, France and China. For the study, consumers were asked which brands they thought had fallen behind, gained ground or stayed the same.
The tool has been proven to predict the success or failure of the world's best-known brands, writes the SDA in a press release.
With a brand momentum of 82.2 points, Obama achieved a stronger future brand potential than Google with 73.3 points.
The Wii brand achieved the highest brand momentum ever in the United States. The iPod is predicted to have the greatest brand potential in France, the top brand in the UK is Google and Taobao in China.
In the study, Google was the only brand to rank in the top 3 in the USA, France and the UK. The three brands with the greatest future brand potential in China are Taobao, Intel and BMW.
In a consumer survey, Euro RSCG analyzed the top brands in the USA, Great Britain, France and China. For the study, consumers were asked which brands they thought had fallen behind, gained ground or stayed the same.
The tool has been proven to predict the success or failure of the world's best-known brands, writes the SDA in a press release.
With a brand momentum of 82.2 points, Obama achieved a stronger future brand potential than Google with 73.3 points.
The Wii brand achieved the highest brand momentum ever in the United States. The iPod is predicted to have the greatest brand potential in France, the top brand in the UK is Google and Taobao in China.
In the study, Google was the only brand to rank in the top 3 in the USA, France and the UK. The three brands with the greatest future brand potential in China are Taobao, Intel and BMW.
