Agency at the airport has taught Provita to laugh

The agency at the airport has realized a campaign for Provita health insurance on the subject of friendliness. The agency visualized the leitmotif with smiling employees on posters. Friendly laughter - and what next? The lower part of the posters shows that friendliness is not a matter of course. Rather, it has to be learned and trained "hard as nails". It is precisely for this reason that the health insurance company has been named the most customer-friendly of the 20 largest health insurance companies in Switzerland for the third time in a row by the internet comparison service Comparis.ch. The print campaign will run until November and will be supplemented by TV commercials and sponsorship measures.

Responsible at Provita Health Insurance: Enrico Giovanoli (Delegate of the Board of Directors), Herbert Strasser (Head of Marketing). Responsible at the agency at the airport: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Patrick Lindner (text), Miriam Egli (consulting), Vision Studios, Alex Bayer (photography).