Proud Mary: Putting the stork on the chain
To ensure that the stork doesn't bring any babies on the 2nd World Contraception Day, the Proud Mary agency chained him up. The image of the chained bird was intended to draw attention to the open house at gynecologists' offices.
On September 26, 2008, the 2nd World Contraception Day took place, an international campaign on the topics of contraception and sexual knowledge. In order to draw the attention of mainly young women to the "Gynaecologists' Open Day", which was organized by Bayer Schering Pharma in Switzerland, proud Mary used posters and flyers to put the classic Kinderbringer on the chain.
Client: Bayer Schering Pharma Switzerland. Agency: Proud Mary Communication for Women.
Client: Bayer Schering Pharma Switzerland. Agency: Proud Mary Communication for Women.
