Top of the week: A top professional for Star TV

Things are changing at Switzerland's first national private broadcaster. After establishing a cooperation with Schweizer Sportfernsehen (SSF) this year and continuously supplementing and expanding its range of programmes, Star TV is now adopting a new organizational structure. As of February 1, 2009, the position of Chief Operating Officer will be created to complement owner and CEO Paul Grau in the areas of sales and communication. Jean-Claude Bruhin, who has been with Cinecom for the past ten years, has been appointed to the new position. CEO and owner Paul Grau justifies this step with the desire for a stronger market presence. "We have continuously improved our offering and now produce a wide range of programs under the multimedia, lifestyle, cinema and entertainment labels. We want to communicate and market this content even better. We also have interesting ideas in the pipeline with which we will surprise viewers and advertising clients in 2009." Says Bruhin: "Star TV stands for innovative Swiss private television with an impressive proportion of in-house production, a high level of expertise and unique, target-group-specific content. I am convinced that Star TV has not yet fully exploited its potential in the market. I can put my knowledge from TV and cinema to optimal use here, which makes the new challenge doubly attractive."