Sunday includes fresh eggs

Wirz visualizes with a campaign how the newspaper Sonntag CH should enrich the most beautiful day of the week.

Reduce in the simplest way: That was Wirz's concept for the Sunday newspaper published by Mittellandzeitung. The campaign starts on October 23. For the paper with the pragmatic name Sonntag CH, the team around CD Matthias Freuler and AD Andrea Reinhart wanted to create the most enjoyable reference possible to the "most beautiful day of the week".
On Sundays, most people have more time for a hearty breakfast. And as well as a fresh egg, this naturally includes the right newspaper. This newspaper aims to entertain and inform readers not only in the Mittelland, but also in the enclosure of the previous top dogs with the most important news from society, culture, sport, politics and business. This will be publicized with a "cheerful guessing game", which is intended to attract attention, especially in the Zurich and Bern regions. The hairstyles were styled by Andrea Kummler in real size. The photos were then transplanted onto real egg cups in the computer.
Andreas Panzeri

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