Balsi wins Cancer League pitch

The Bern-based agency Balsi has won the Swiss Cancer League's pitch and will produce a TV and cinema commercial for the "Skin Cancer" prevention program. According to a press release issued on Thursday, the aim is to raise awareness of sunburn, draw attention to the risk of irreparable consequential damage and appeal to people to take personal responsibility. The spot will be used between 2009 and 2011.
Responsible at Krebsliga Schweiz: Ruth Barbezat, Nathalie Gerber. Responsible at Balsi, Agency for Networked Communication Bern: Christoph Balsiger (CD), Fabia Dellsperger (AD), Martina Tschan (consultant), Sarah Pietrasanta (book/concept), Tob Traber, Traberfilm, Bern (director, concept).