Suspicion of surreptitious advertising: Fifa interrogates Dutch women
Eine Gruppe Holländerinnen bestimmt zur Zeit die Schlagzeilen in Südafrika. Die Blondinen waren der Fifa beim Spiel der Oranjes gegen Dänemark aufgefallen.
36 female football fans from Holland have attracted the attention of World Cup officials at the Soccer City Stadium in Johannesburg with their uniform and conspicuous behavior. They are now world-famous as the "Beer Babes". As the daily newspaper "The Star" reports according to Tages-Anzeiger.ch, 40 stewards intervened because the boisterous Dutch women all wore identically styled mini shirts from the beer brand Bavaria during the Netherlands' match against Denmark.
The orange mini-shirts did not bear the Bavaria emblem, but were marketed by the company and are recognizable to insiders as a Bavaria company product. The 36 young women were detained for three hours and questioned about whether they worked for the company, among other things. The police announced that they would continue the investigation. The interrogations took place in the offices of the football association Fifa, which is organizing the World Cup.
FIFA explained that the young women had been "instrumentalized for a marketing campaign" by the brewery company. The brewery giant Budweiser is the only beer producer allowed to advertise in the World Cup stadiums.
The orange mini-shirts did not bear the Bavaria emblem, but were marketed by the company and are recognizable to insiders as a Bavaria company product. The 36 young women were detained for three hours and questioned about whether they worked for the company, among other things. The police announced that they would continue the investigation. The interrogations took place in the offices of the football association Fifa, which is organizing the World Cup.
FIFA explained that the young women had been "instrumentalized for a marketing campaign" by the brewery company. The brewery giant Budweiser is the only beer producer allowed to advertise in the World Cup stadiums.
