Xpure: Closer to customers with changing letters
The Thun-based graphic design and advertising agency Xpure drew attention to itself with an ambient media campaign. In Zurich, Bern, and Thun, eight people walked around as «walking logos» to promote the agency’s website.
The Thun-based graphics and advertising agency Xpure drew attention to itself with an ambient media campaign on Saturday, October 25, 2008. In Zurich, Bern and Thun, eight people were out and about as "walking lettering" to promote the Homepage of the agency to advertise. On the website, the visitor then learns the message of the campaign: "We value customer proximity. That's why we are where you are."
