Manor plays a trump card
Alex Schmid Direct is giving the Manor Card a new look.
The Zolliker direct marketing agency Alex Schmid Direct has been managing the Manor card program since this spring and has aligned all customer communication with the new Manor branding. The cross-media dialogue process ensures long-term and profit-optimized customer loyalty.
The brand promise of the Manor card says it clearly: one card - many benefits. The newly designed appearance is feminine and stylish and "stands for inspiration for beautiful style", as Julia Tatje and Monika Gutzwiller from Manor Marketing describe it. In keeping with the fresh Manor claim "Donnons du style à la vie."
Alex Schmid Direct has designed over 50 different advertising materials - from stationery and business cards to mouse pads. All communication elements were tested for their impact at the POS using image montages and optimized for the fashionable woman in her mid-thirties.
The customer loyalty program includes two card applications, a welcome brochure, various forms, seamless customer correspondence and a colourful range of POS materials. The program was designed by Marc Magnenat and Carole Rütimann, with advice from Sabrina Björn and Lynn Häsler. The many text modules were put together by Sara Meier.
The implementation of the advertising material had to work on various components such as card applications, welcome brochures, Giganto façade posters and, of course, invoices. The agency only had just under a month to do this. The client was involved in weekly meetings.
For more than 40 years, Manor has been offering its customers the opportunity to pay in all of the Group's department stores, restaurants and supermarkets as well as at more than 10,000 myOne acceptance points and benefit from many other advantages with the now refreshed card. (pan)
The brand promise of the Manor card says it clearly: one card - many benefits. The newly designed appearance is feminine and stylish and "stands for inspiration for beautiful style", as Julia Tatje and Monika Gutzwiller from Manor Marketing describe it. In keeping with the fresh Manor claim "Donnons du style à la vie."
Alex Schmid Direct has designed over 50 different advertising materials - from stationery and business cards to mouse pads. All communication elements were tested for their impact at the POS using image montages and optimized for the fashionable woman in her mid-thirties.
The customer loyalty program includes two card applications, a welcome brochure, various forms, seamless customer correspondence and a colourful range of POS materials. The program was designed by Marc Magnenat and Carole Rütimann, with advice from Sabrina Björn and Lynn Häsler. The many text modules were put together by Sara Meier.
The implementation of the advertising material had to work on various components such as card applications, welcome brochures, Giganto façade posters and, of course, invoices. The agency only had just under a month to do this. The client was involved in weekly meetings.
For more than 40 years, Manor has been offering its customers the opportunity to pay in all of the Group's department stores, restaurants and supermarkets as well as at more than 10,000 myOne acceptance points and benefit from many other advantages with the now refreshed card. (pan)
