Brüngger Bachmann Dialog wins Pro Juventute budget
Brüngger Bachmann Dialog has won the account for Pro Juventute's fundraising activities following a multi-stage agency selection process. With the campaign, the foundation hopes to increase the volume of brand sales and refresh its image as a traditional aid organization.
Brüngger Bachmann Dialog has won the account for Pro Juventute's fundraising activities following a multi-stage agency selection process. With the campaign, the foundation hopes to increase the volume of brand sales and refresh its image as a traditional aid organization.
The new campaign by Brüngger Bachmann Dialog will be launched on October 27. The Zurich-based dialog agency's posters feature prominent Swiss people as children. The campaign is based on the idea that every adult was once a child and knows the needs of this stage of life, writes the agency in a press release on Wednesday.
Otto Stich, Stephanie Glaser, Beat Schlatter, Denise Biellmann, Tom Lüthi, Clown Dimitri and Franco Knie can be seen on the posters. Amanda Ammann will also be supporting Pro Juventute with her first major appearance as former Miss Switzerland.
The national poster campaign is accompanied by various dialog media such as mailings, response flyers in the public transport network and a specially created landing page.
The new campaign by Brüngger Bachmann Dialog will be launched on October 27. The Zurich-based dialog agency's posters feature prominent Swiss people as children. The campaign is based on the idea that every adult was once a child and knows the needs of this stage of life, writes the agency in a press release on Wednesday.
Otto Stich, Stephanie Glaser, Beat Schlatter, Denise Biellmann, Tom Lüthi, Clown Dimitri and Franco Knie can be seen on the posters. Amanda Ammann will also be supporting Pro Juventute with her first major appearance as former Miss Switzerland.
The national poster campaign is accompanied by various dialog media such as mailings, response flyers in the public transport network and a specially created landing page.
Responsible at Pro Juventute: Roland Meier (Central Services) Christian Urech and Matthias Delafontaine (Advertising / Sales). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD), Manuela Eigenmann (art / web design), Jakob Schmid (text), Daniel Brüngger (strategy), Liv Bianchet and Sarah Meili (consulting), Phil Müller (photo), Byjld (litho).
