Bern Marketing Day on the topic of "Under Pressure"

This year's Bern Marketing Day took place on October 28 under the motto "Under Pressure". Swisscom CEO Carsten Schloter and Arena presenter Reto Brennwald, among others, spoke to an audience of over 600 participants about how they deal with pressure situations. With 19,000 employees, Schloter is confronted with pressure on a daily basis: According to Schloter, there is huge pressure on prices and innovation in the dynamic telecommunications industry. Swisscom counters this pressure with a differentiation strategy by setting itself apart from the competition with a particularly good service.
Brennwald spoke about the situation on the political show Arena. He withstood the pressure from at least two different camps by preparing himself well for the topic, not getting involved in discussions and intervening immediately if someone misused the Arena as a platform for political slogans.
Ottmar Hitzfeld (national coach), Monika Seps (Swiss chess champion), Gian Gilli (OC President of the Ice Hockey World Championship 2009), Daniel Hösli (Commander Patrouille Suisse) as well as Dr. Dan Iselin and Dr. Philippe Snozzi (Cosmetic Botox Treatments) also spoke to the participants of the Marketing Day. The event was moderated by Röbi Koller.