Ruf Lanz: Campaign realized for Smile.direct

The agency Ruf Lanz has realized a campaign for Smile.direct, which is to position the direct insurance for motor vehicles and private households as a fair company. Three subjects have been created for the time being, according to a statement by the agency. Not simply the damage is presented, but the situations directly before it. Thus three visibly hungry martens make themselves on the way into the next multi-storey parking lot, and a driver gets lost on vacation in the stupidest moment. Finally, the third subject alludes to an upcoming current event and can therefore not yet be revealed, says Ruf Lanz.
The fateful situations were captured by Dutch photographer Arthur Mebius. The subjects appear as double- and half-page advertisements in the popular press and online in animated form as banners.
Responsible at Smile.direct Versicherungen, Wallisellen: Claudia Staub (Head of Marketing + Communication), Dieter Lützelschwab (CEO). Responsible at Ruf Lanz Werbeagentur AG, Zurich: Markus Ruf, Danielle Lanz (CD), Grit Wolany (AD), Torsten Maas, Markus Ruf (text), Gian Marco Juon, Michael Gassler (consulting). Photography: Arthur Mebius, Amsterdam. Image editing: Stephan Lesger, Amsterdam.