Rod Kommunikation celebrates Friday cult for 20 minutes
Following the relaunch, the weekend title Friday is now available every Friday from 12 noon in various 20 Minuten distribution boxes and stores in German-speaking Switzerland. The Zurich agency Rod Kommunikation has dramatized Friday as the "little death of the week" in a campaign for Friday.
Following the relaunch, the weekend title Friday is now available every Friday from 12 noon in various 20 Minuten distribution boxes and stores in German-speaking Switzerland. The Zurich agency Rod Kommunikation has dramatized Friday as the "little death of the week" in a campaign for Friday.
The subjects of the launch campaign show young praying women asking for Friday to finally come. During the launch week, emails with the same request could be sent to heaven via the Im-himmel.ch website.
The campaign's resolution subjects are intended to highlight the relics of the Friday cult under the motto "Thank God, it's Friday", writes Rod Kommunikation in a press release.
Responsible at 20 Minuten Friday: Overall responsibility: Marcel Kohler (Managing Director 20 Minuten), Marco Boselli (Editor-in-Chief 20 Minuten), Lisa Feldmann (Editor-in-Chief Annabelle), Annina Flückiger (Head of Marketing 20 Minuten), Dominique von Albertini (Head of Publishing 20 Minuten Friday), Daniela Tobler (Deputy Head of Marketing 20 Minuten). Responsible at Rod Communication: Andrea Bachofner, Sascha Borsai, Regula Fecker, Oliver Fennel, Fernando Gort, Megan Gutman, Petra Hiltenbrand, David Schärer, Markus Tränkle, Maurus Zehnder. Photography: Jonathan Heyer. Styling: Werner Baumgartner. Image editing: Stephan Riederer. Multimedia Producer: Codama.ch.
The subjects of the launch campaign show young praying women asking for Friday to finally come. During the launch week, emails with the same request could be sent to heaven via the Im-himmel.ch website.
The campaign's resolution subjects are intended to highlight the relics of the Friday cult under the motto "Thank God, it's Friday", writes Rod Kommunikation in a press release.
Responsible at 20 Minuten Friday: Overall responsibility: Marcel Kohler (Managing Director 20 Minuten), Marco Boselli (Editor-in-Chief 20 Minuten), Lisa Feldmann (Editor-in-Chief Annabelle), Annina Flückiger (Head of Marketing 20 Minuten), Dominique von Albertini (Head of Publishing 20 Minuten Friday), Daniela Tobler (Deputy Head of Marketing 20 Minuten). Responsible at Rod Communication: Andrea Bachofner, Sascha Borsai, Regula Fecker, Oliver Fennel, Fernando Gort, Megan Gutman, Petra Hiltenbrand, David Schärer, Markus Tränkle, Maurus Zehnder. Photography: Jonathan Heyer. Styling: Werner Baumgartner. Image editing: Stephan Riederer. Multimedia Producer: Codama.ch.
