What if?
TBWA Zurich raises awareness of a prominent topic with celebrities.
Against Aids. For those affected." This is the claim of the new campaign for Aids-Hilfe Schweiz. The new campaign was realized by TBWA Zurich with prominent Swiss personalities.
The ideas from CD Frederick Rossmann's team aim to simultaneously raise awareness and support fundraising activities around World Aids Day on 1 December. The campaign can be seen on posters, e-boards and mailings from the beginning of November until the end of the month. The sensitive topic is attracting attention in these media, with Swiss celebrities such as Marc Forster, Stefanie Glaser, Stephan Eicher, Didier Cuche and Sandra Studer asking the question: "What if I were HIV-positive?"
Still discriminated against
The message is getting through: "It is the HIV virus that needs to be excluded, not HIV-positive people." The Swiss AIDS Federation is convinced that infected people are still discriminated against. (pan)
The ideas from CD Frederick Rossmann's team aim to simultaneously raise awareness and support fundraising activities around World Aids Day on 1 December. The campaign can be seen on posters, e-boards and mailings from the beginning of November until the end of the month. The sensitive topic is attracting attention in these media, with Swiss celebrities such as Marc Forster, Stefanie Glaser, Stephan Eicher, Didier Cuche and Sandra Studer asking the question: "What if I were HIV-positive?"
Still discriminated against
The message is getting through: "It is the HIV virus that needs to be excluded, not HIV-positive people." The Swiss AIDS Federation is convinced that infected people are still discriminated against. (pan)
