Parental emergency movie
New campaign from Seven One Media.
Parental skills are not innate. But they can be learned. Seven One Media Switzerland is therefore supporting a campaign entitled "Strong through education". This campaign by the Swiss Association for Parent Education (SBE) aims to promote the parenting skills of parents and people who raise children. The campaign has now also been implemented audiovisually. The idea is being launched jointly by the private channels Pro Sieben, Sat.1 and Kabel eins. The Swiss windows of these channels are making airtime available free of charge as part of their corporate social commitment.
Thanks to the support of the Swiss company Victorinox, the eight defined core competencies of education and the existing visual material were used to animate short stories that are intended to "convey the cornerstones of education in a playful way", as program director Mike Gut explains. With this social sponsorship, Seven One Media Switzerland wants to put children and families in Switzerland at the center of the discussion, as in previous engagements. "Through our channels, we have the opportunity to support a meaningful and necessary institution," explains Managing Director Hardy Lussi. The eight trailers can now be seen daily in the advertising windows of the participating stations. (pan)
Thanks to the support of the Swiss company Victorinox, the eight defined core competencies of education and the existing visual material were used to animate short stories that are intended to "convey the cornerstones of education in a playful way", as program director Mike Gut explains. With this social sponsorship, Seven One Media Switzerland wants to put children and families in Switzerland at the center of the discussion, as in previous engagements. "Through our channels, we have the opportunity to support a meaningful and necessary institution," explains Managing Director Hardy Lussi. The eight trailers can now be seen daily in the advertising windows of the participating stations. (pan)
