Contexta: Football fever with Appenzeller cheese

Always keep it tight - for over 700 years, this tactic has been the Appenzellers' recipe for success: they don't reveal the secret of their spicy taste. Just as little as Ottmar Hitzfeld reveals the secret of his success. Just in time for the World Cup, Contexta is now getting the Appenzell team to cheer on the athletes on posters, advertisements, banners, radio spots and other online advertising media. In their usual buttoned-up manner, the eleven Appenzellers support the Swiss national team. On the Internet, the Alpine dairymen even let themselves be carried away to a la-ola - a unique outburst of emotion from the otherwise rather reserved Alpine dairymen.
> To the radio spot
Responsible at SO Appenzeller Käse GmbH: Christoph Kempter, Director. Responsible agency: Contexta AG, advertising agency BSW, Bern. Photo: Caspar Martig. Media: MediaPlus AG, Bern.