TBS Identity designs uniform Clienia Group umbrella brand
The communications and design agency TBS Identity has developed a communicative overall appearance for the corporate identity and image of the Clienia Group. Implementation is now taking place in stages. Key areas of the visual identity and corporate communication have already been realized, as TBS Identity announced in a press release on Wednesday.
The communications and design agency TBS Identity has developed a communicative overall appearance for the corporate identity and image of the Clienia Group. Implementation is now taking place in stages. Key areas of the visual identity and corporate communication have already been realized, as TBS Identity announced in a press release on Wednesday.
In addition to the brand, typography and color, a central element of the design is Clienia's own visual world. The aim is to portray a friendly and unspectacular world with images of everyday life in the hospital and the tranquil landscape. Fears and prejudices about psychiatry are to be addressed and the target groups addressed directly, writes the agency.
Since July 2008, the Schlössli and Littenheid private clinics have been operating at a total of six locations under the common credo of "psychiatric competence" as the Clienia Group. The various locations of the two clinics, with inpatient and outpatient psychiatric and psychotherapeutic services, operate under a single umbrella brand.
Responsible at Clienia: Hans Schwyn (CEO), David J. Bosshard (CFO). Responsible at TBS Identity (ASW): Michael Schädelin (concept/consulting), Christian Tobler (CD), Kathrin Treml (AD), Heidi Röllin (project management).
In addition to the brand, typography and color, a central element of the design is Clienia's own visual world. The aim is to portray a friendly and unspectacular world with images of everyday life in the hospital and the tranquil landscape. Fears and prejudices about psychiatry are to be addressed and the target groups addressed directly, writes the agency.
Since July 2008, the Schlössli and Littenheid private clinics have been operating at a total of six locations under the common credo of "psychiatric competence" as the Clienia Group. The various locations of the two clinics, with inpatient and outpatient psychiatric and psychotherapeutic services, operate under a single umbrella brand.
Responsible at Clienia: Hans Schwyn (CEO), David J. Bosshard (CFO). Responsible at TBS Identity (ASW): Michael Schädelin (concept/consulting), Christian Tobler (CD), Kathrin Treml (AD), Heidi Röllin (project management).
