AY&R spreads party atmosphere for Feldschlösschen at Central
The agency Advico Young & Rubicam has designed a three-part poster campaign for Feldschlösschen. Across three different designs, Schweppes is portrayed as a must-have at every Christmas and New Year’s Eve party. The slogan «It’s time to celebrate» is intended to build anticipation for the holidays and get people in the party mood, according to a statement from the agency.
The agency Advico Young & Rubicam has designed a three-part poster campaign for Feldschlösschen. Across three different themes, Schweppes is portrayed as a must-have at every Christmas and New Year’s Eve party. The slogan «It’s time to celebrate» is intended to build anticipation for the holidays and get people in the party mood, according to a statement from the agency.
The poster is based on the current Schweppes brand identity. The three designs will be on display in November and December on Weinbergstrasse in Zurich.
Responsible at Feldschlösschen Beverages: Simone Schmutz (Brand Management). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Corina Martin, Luca Schneider (graphic design), Marietta Mügge (text), Sandro Breu, Eliane Fischer (consulting).
The poster is based on the current Schweppes brand identity. The three designs will be on display in November and December on Weinbergstrasse in Zurich.
Responsible at Feldschlösschen Beverages: Simone Schmutz (Brand Management). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Corina Martin, Luca Schneider (graphic design), Marietta Mügge (text), Sandro Breu, Eliane Fischer (consulting).
