In flagranti tells electricity stories for 1to1 Energy
The advertising agency In Flagranti from Lys won the communication contract for the energy brand 1to1 Energy in a competitive presentation. The agency is now renewing the brand's positioning, image and claim. The new slogans of 1to1 Energy are based on the association's intention to use energy efficiently.
The advertising agency In Flagranti from Lys won the communication contract for the energy brand 1to1 Energy in a competitive presentation. The agency is now renewing the brand's positioning, image and claim. The new slogans of 1to1 Energy are based on the association's intention to use energy efficiently.
The 1to1 Energy association consists of over 130 regional energy supply companies, which offer advice and information on energy management in addition to green electricity and various electricity products. According to a press release issued by the agency, the plan now is to make the 1to1 Energy brand better known in view of liberalization.
The campaign consists of stories about electricity that are intended to evoke associations and memories. The texts are accompanied by images that capture the mood of the stories. The new campaign will be launched in two stages. The electricity stories are published in the first part of the campaign. The subjects of the second part are underpinned by the message of previous campaigns and a competition question. The market presence will be implemented in umbrella communication and product communication, with sponsoring and events.
The 1to1 Energy association consists of over 130 regional energy supply companies, which offer advice and information on energy management in addition to green electricity and various electricity products. According to a press release issued by the agency, the plan now is to make the 1to1 Energy brand better known in view of liberalization.
The campaign consists of stories about electricity that are intended to evoke associations and memories. The texts are accompanied by images that capture the mood of the stories. The new campaign will be launched in two stages. The electricity stories are published in the first part of the campaign. The subjects of the second part are underpinned by the message of previous campaigns and a competition question. The market presence will be implemented in umbrella communication and product communication, with sponsoring and events.
