Branders realizes employer brand for Postfinance
Postfinance hat die Markenberatungsagentur Branders mit der Entwicklung der neuen Arbeitgebermarke beauftragt. Damit einher geht der Slogan des Unternehmens: «Gemeinsam begeistern».
This motto will be used in all communication materials aimed at the job market. A new image concept is intended to bring the positioning to life. The focus is on committed employees who are captured in everyday situations. The spontaneous snapshots are intended to convey the attitude to life of the employer brand and differentiate it from conventional imagery. The images and messages are target group-specific in order to appeal specifically to potential employees.
The campaign can be seen in the form of job advertisements until the fall via the web portal Jobs und
long-term in testimonials, various brochures, via recruitment campaigns and social media platforms.
Responsible at Postfinance: Sabine Zeilinger (Head of Public Relations), Lukas Feiss (HR Project Manager). Responsible at Branders: Pascal Geissbühler (Strategy Director), Claudia Kaufmann-Morf and Karin Erbacher (Brand Consulting) as well as Palma Manco, Roland Dill and Chantal Kaufmann (Brand Design).
www.branders.ch
The campaign can be seen in the form of job advertisements until the fall via the web portal Jobs und
long-term in testimonials, various brochures, via recruitment campaigns and social media platforms.
Responsible at Postfinance: Sabine Zeilinger (Head of Public Relations), Lukas Feiss (HR Project Manager). Responsible at Branders: Pascal Geissbühler (Strategy Director), Claudia Kaufmann-Morf and Karin Erbacher (Brand Consulting) as well as Palma Manco, Roland Dill and Chantal Kaufmann (Brand Design).
www.branders.ch
