Publicitas Web2com: Markus Schärer new Head of Interactive

Markus Schärer is to become the new Head of Interactive at Publicitas Web2com. He succeeds Philipp Scheidegger, who is leaving the company.

Markus Schärer is to become the new Head of Interactive at Publicitas Web2com. He succeeds Philipp Scheidegger, who is leaving the company. In addition to serving national clients and agencies, Schärer will be responsible for marketing the portfolio websites. The 36-year-old will report to Tim Dührkoop, Head of Electronic & Interactive at Publicitas.
Most recently, Markus Schärer was Head of Digital Marketing at Crealogix, where he implemented online projects for major clients such as Kuoni. As Web2com writes in a press release on Tuesday, Schärer has many years of experience in the field of digital media. Since 1995, he has been responsible for setting up digital marketing departments at various companies and has held various management positions.

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