"Going global" for employee magazine
Infel completely redesigned the employee magazine *Service in Action* for the Alstom Group’s Power Service division and now produces four issues a year in three languages.
The French Alstom Group, a leading and globally active company in the fields of power plants and rail transportation, is active in the maintenance and renewal of power plants with its Power Service sector. The employee magazine Service in Action, previously managed by an agency in Paris, has been completely redesigned by Infel. The basic version is written in English, which calls for a "native English speaker" in Infel's editorial team. The coordination and approval procedures in the globally active company are a challenge.
Instead of the widespread division into people and technology stories, Infel suggested dividing the magazine into three sections. The three sections are not distinguished by their content, but by their form: The first section features classic journalism with reports, features, short news items, short interviews, etc. The second part shows generous images and concise short texts, thus creating a noticeable change of rhythm. The stylistic device of the third part is the "I" or "we" form, which emphasizes the authenticity of the employees. Silvia Brönnimann, Manager Internal Media and Events at Alstom Power Service, comments: "The new concept reflects the title of the magazine: it makes 'action' tangible and allows unusual insights into the Alstom universe."
Solution-oriented coordination
Alstom employs 76,000 people worldwide, including over 22,000 in the Power Service sector. Finding the right people in over 70 countries to obtain information and images and to approve the contributions is a challenge. "Going global" therefore means above all solution-oriented coordination of networks.
Alexander Jacobi
Instead of the widespread division into people and technology stories, Infel suggested dividing the magazine into three sections. The three sections are not distinguished by their content, but by their form: The first section features classic journalism with reports, features, short news items, short interviews, etc. The second part shows generous images and concise short texts, thus creating a noticeable change of rhythm. The stylistic device of the third part is the "I" or "we" form, which emphasizes the authenticity of the employees. Silvia Brönnimann, Manager Internal Media and Events at Alstom Power Service, comments: "The new concept reflects the title of the magazine: it makes 'action' tangible and allows unusual insights into the Alstom universe."
Solution-oriented coordination
Alstom employs 76,000 people worldwide, including over 22,000 in the Power Service sector. Finding the right people in over 70 countries to obtain information and images and to approve the contributions is a challenge. "Going global" therefore means above all solution-oriented coordination of networks.
Alexander Jacobi
The employee magazine Service in Action combines classic journalism with an attractive visual language.
