JvM/Limmat positions Sonntagsblick as "emotional"
Jung von Matt/Limmat has created new ad concepts for the Sonntagsblick’s print campaign, which has already been launched. The goal of this large-scale reader campaign is to position the newspaper as «Switzerland’s most emotional Sunday newspaper.».
Jung von Matt/Limmat has created new subjects for the already launched Sonntagsblick print campaign. The aim of the large-scale reader campaign is to position the newspaper as the "most emotional Sunday newspaper in Switzerland", writes the Zurich agency in a press release on Tuesday. The new motifs are intended to demonstrate that Sonntagsblick brings everything a little more intensively than other newspapers, it continues.
Under the motto "No one does it like us", you can see a frozen Mike Horn, a spectacular corrida in Pamplona, an imposing warship, the most loyal of fans and, last but not least, the bravest of all sumo wrestlers. The subjects will be on display throughout Switzerland.
Under the motto "No one does it like us", you can see a frozen Mike Horn, a spectacular corrida in Pamplona, an imposing warship, the most loyal of fans and, last but not least, the bravest of all sumo wrestlers. The subjects will be on display throughout Switzerland.
Responsible at Sonntagsblick: Corina E. Schneider (Head of Reader Market Blick Group), Marie-Eve Aegerter (Head of Advertising Blick Group). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Tom Seinige (CD), Livio Dainese (text), Fernando Perez (AD), Christina Baeriswyl (graphics), Rolf Helfenstein, Felix Schroeder, Dominic Daeppen, Ariane Sonderegger (consulting), Erasmo Palomba, Simone Gruber (art buying).
