Switzerland Tourism wins award for best campaign image in Germany
A campaign image from Switzerland Tourism has won over Germany’s advertising professionals. The image was named Best PR Image in the Events and Campaigns category at the OBS Awards in Germany. It shows a Swiss ski instructor with a bare torso amidst the mountain scenery of the Allalin Glacier at an altitude of 3,500 meters above Saas-Fee (VS).
A campaign image from Switzerland Tourism has won over Germany's advertising experts. At the OBS Awards in Germany, the subject was awarded the prize for best PR image in the Events and Campaigns category. It shows a Swiss ski instructor with a naked upper body in the middle of the mountain world of the Allalin Glacier at an altitude of 3,500 meters above Saas-Fee (VS). Switzerland Tourism used the picture by photographer Claude Stahel for its 2007/2008 winter campaign.
Swiss ski and snowboard schools and their ski instructors were the focus of the Switzerland Tourism winter campaign 2007/2008 to mark their 75th anniversary. Various media - including Bild, Spiegel and Welt - spontaneously picked up on the Switzerland Tourism campaign, according to ST in a press release. The bare-chested ski instructor was the subject of discussion and images in various other European media.
The award ceremony of the OBS industry competition of advertising experts Germany took place on November 11, 2008 in Munich. Over 1500 German and foreign companies submitted their campaigns to the OBS Awards. The best campaign images of the year were selected by an independent jury of experts and a public vote by journalists, press officers and advertising professionals.
Swiss ski and snowboard schools and their ski instructors were the focus of the Switzerland Tourism winter campaign 2007/2008 to mark their 75th anniversary. Various media - including Bild, Spiegel and Welt - spontaneously picked up on the Switzerland Tourism campaign, according to ST in a press release. The bare-chested ski instructor was the subject of discussion and images in various other European media.
The award ceremony of the OBS industry competition of advertising experts Germany took place on November 11, 2008 in Munich. Over 1500 German and foreign companies submitted their campaigns to the OBS Awards. The best campaign images of the year were selected by an independent jury of experts and a public vote by journalists, press officers and advertising professionals.
