Draftfcb/Lowe: Putting Weltwoche on TV
The agency Draftfcb/Lowe Group has developed a concept for a TV campaign for Weltwoche to further increase interest in the print medium. The primary aim is to boost sales at newsstands.
The TV campaign was launched on June 17 and will run until December 23. Every Thursday, in the advertising block before "SF Börse"/"Tagesschau" on SF1, a current short advertisement is shown, which is produced a few hours in advance. Additional 109 advertisements are booked in the early evening program of regional TV stations (Tele Basel, Tele M1, TeleOstschweiz, Tele 1, TeleBärn, TeleZüri).
Responsible at Draftfcb/Lowe: Cornelia Harder (overall responsibility), Daniel Comte (ECD), Frederic Nogier (AD), Gabrielle Lommel, Nadina Madeo (consulting), Online Video 46 AG (film production), Tonstudio Z (sound studio). Responsible at Weltwoche: Sandro Rüegger (Managing Director), Ivo Schneider (Head of Marketing).
