Secret of teaser campaign revealed: "Pögg" responsible for tooth gap
On Monday, the mystery surrounding the «toothless chatterboxes» was revealed: The organizing committee wanted to use the mysterious teaser campaign to draw attention to the 2009 Ice Hockey World Championships, which will take place in Switzerland from April 24 to May 10, 2009.
On Monday, the secret of the "toothless chatterboxes" The secret is out: the organizing committee of the Ice Hockey World Championships in Switzerland wanted to use the enigmatic teaser campaign to draw attention to the 2009 Ice Hockey World Championships, which will take place in Switzerland from 24 April to 10 May 2009. In connection with the slogan "Tscheggsch de Pögg", it is now also clear why the shovel teeth have been lost from the beaming faces. Only a discreetly placed IIHF World Championship logo otherwise establishes the connection with the sporting event.
The idea for the campaign came from Frank Baumann, who can be seen on one of the posters himself. It was implemented by the "2009 IIHF World Championship" organizing committee. After a previous Advertising campaign to publicize the season matches The aim of the teaser campaign was to arouse the interest of the general public with a low budget, says Luciana Crameri, Head of Marketing & Events of the World Championship Organizing Committee, when asked by Werbewoche. For this reason, prominent people were deliberately chosen who were not associated with the sport - in the spirit of "2009 IIHF World Championship - Courage to fill the gap".
The motifs can be seen on posters and advertisements for another two weeks. Further advertising measures will follow in 2009.
The idea for the campaign came from Frank Baumann, who can be seen on one of the posters himself. It was implemented by the "2009 IIHF World Championship" organizing committee. After a previous Advertising campaign to publicize the season matches The aim of the teaser campaign was to arouse the interest of the general public with a low budget, says Luciana Crameri, Head of Marketing & Events of the World Championship Organizing Committee, when asked by Werbewoche. For this reason, prominent people were deliberately chosen who were not associated with the sport - in the spirit of "2009 IIHF World Championship - Courage to fill the gap".
The motifs can be seen on posters and advertisements for another two weeks. Further advertising measures will follow in 2009.
