Publicis: Only cheap flights on the radar at Swiss

Publicis is advertising for Swiss for all travelers who prefer to spend their winter elsewhere. From January to March, the airline offers particularly cheap flights all over the world. Publicis has implemented this visually with a radar screen from air traffic control, which displays cheap flights. In the newspaper advertisements, you can see the destinations to which the planes are flying in the winter sky, writes the agency. The advertisement is also available as an e-board and on the Internet.
" Ad large view
Responsible at Swiss: Marcel Benz (Head of Marketing Communications), Christine Moch (Manager Advertising) and Corinne Weishaupt (Advertising). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (CD/text), Denis Schwarz (AD), Franziska Langenbacher and Valentin Cheli (graphics), Stephan Lanz and Myriam Mojon (consulting).