Last but not least: France's sponsors are fed up
France, a soccer powerhouse, has little to smile about right now. Its performance at the World Cup was dismal, and the team’s play was chaotic. It’s not just the fans who are disappointed with the national team; sponsors are also starting to have enough.
The French bank Credit Agricole has already announced that it will turn off the money tap. The fast food chain Quick withdrew an advertisement featuring national team player Nicolas Anelka. He was kicked out of the team after insulting the national team coach. The team's reaction: a training boycott. Sponsorship experts are advising urgent action to prevent further sponsors from leaving. The association and players should speak to their own people as a team - similar to the 1998 World Cup success - and apologize for the scandals, according to a suggestion made by an expert to the industry service Horizont. A fair play and team spirit program could also be an answer. A good idea. But is there still hope after Tuesday's defeat against South Africa? Or is all hope lost?
